Your Communication Style Makes You or Breaks You
Can you communicate well with your clients online?
Sounds like a silly question, doesn't it? But you would
be surprised how many professionals don't know how to
communicate effectively online.
Your communication style is communicated every time
you send an email.
You *don't* want your potential clients and colleagues
to hit the 'delete' button before even reading your
emails. You *do* want people to have a good first impression
of you. Your communication style makes you or breaks
The Big Rules
Here are 3 all-time *BIG RULES* for making a positive
impression with potential clients. They're the Big Rules
because they will make or break your first impression...
and affect your relationship.
1. Greet the client by name. This means "Hi John"
or "Dear...", whichever you prefer.
2. Human contact comes before business. Ever go into
a restaurant and just start ordering when asked if you're
ready? I bet you smile at the waiter, ask 'how are you?'
and chat a bit before you order. Your service will most
likely be better because you've established human contact
with that waiter/waitress before doing business. Same
idea is true in emails. 2 things help you establish
human contact in email *before* doing business:
*1) The words you choose + how you string them together.
*2) Email codes that let the person know something
about your tone and mood. First, the words you choose
and how you string them together...
Here's an example: You can say, "I'm available to coach
you starting July 20 and have these times available...Let
me know which time works for you."
Or You can say,
"Thank you for contacting me. I'm delighted you're
interested in moving forward in your life and I'm looking
forward to working with you."
Now, which one would you respond to? Warm me up first
by showing me *you* are a warm, friendly person that
I'd like to work with! The client already thinks you're
competent in what you do; otherwise, he/she wouldn't
have contacted you asking for an appointment.
The same point applies no matter what service or product
you are offering. Show the client you're a human being
first...if you want to have a continuing relationship
with that person.
What about those 'email codes' I mentioned earlier?
I would reserve these for people you know or have continuing
contact with because many people don't know what they
But these email codes definitely warm up and personalize
your relationship so determine if they are appropriate
for the people you're working with. Here are the basic
tone-setting codes: :-) This is a smile sign. I use
it frequently, almost without thinking about it. You
might see a variation on it which looks like this :-
although that is used less frequently.
A smile sign :-) is a gentle message that you just
can't convey any other way. Sprinkle it in your emails
at the appropriate points. lol: This means 'little laugh'
LOL: This means 'big laugh'
: This means you are grinning about something:-)
3. Use white space generously! If you are sending
more than 2 sentences, make them separate paragraphs
with blank space between them so the reader can skim
quickly. You'll get a better response when people can
skim what you have to say. One large paragraph is a
turn-off because it's too difficult to read. You don't
know how many emails your clients and colleagues receive
each day. You want to create the right impression with
your email communication. Make it *easy* for your clients
to read, understand and respond to you!
About the author:
Joann Javons has a passion for helping others release
their creative potential. She is the owner of http://www.peoplepoems.com